Why choose Ottawa responsive web development solutions

iPhones and tablets have changed the entire way we view websites. However, interacting with the web on smartphones and tablets is not the same as doing that on a desktop computer. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial while creating websites with Responsive Design. But, why is responsive design so important for your website? Before we understand that, we must understand what is “Responsive Web Design”.

What is responsive web design?

Responsive Web Design (RWD) is an approach of designing and coding a website so that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices. The designer creating a Responsive Design should ensure that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. Therefore, one need not spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of his or her website.

Time and money

The notion that making a responsive website is expensive is just that, a notion. The fact is, while the cost to make a responsive website is somewhat more than making a conventional website, it is worth it in the end. Without a mobile responsive website, the client is forced to create two websites.Choosing to be mobile responsive prevents you from duplicating your website and cuts costs significantly.  In addition to that, a responsive design cuts the total ownership cost, by eliminating the effort of maintaining different versions of a website (i.e. a “desktop-version”, a “mobile-version”).  Therefore, in the long term, investing in responsive website design is the smartest decision.

Evolution of mobile devices

Internet traffic originating from mobile devices is rising exponentially each day. As more and more people get used to browsing the web through their smartphones and tablets, it is foolhardy for any website publisher to ignore responsive web design. The “One Site Fits All Devices” approach soon will be the norm.

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